McCann Bespoke
McCann Bespoke is one of London’s most distinctive contemporary tailoring houses, located between Lloyd’s of London and Leadenhall Market, delivering bespoke and made-to-measure tailoring, shoes and leather goods to clients who expect the highest standard.
McCann Bespoke came to us initially as an SEO client, and the results we delivered gave us the platform to propose something bigger. With strong organic rankings in place, the next step was a website that could match the performance of the SEO and the prestige of the brand it represented.
For a high-end tailoring house, the website is as much about feel as it is about function. Image quality, typography, font size and layout were all treated with the same level of care you would expect from a brand that charges over a thousand pounds for a suit. Every detail was considered, because at this level, every detail is noticed.
We built a fully custom WordPress site integrated with WooCommerce, housing over 400 products across bespoke suits, made-to-measure tailoring, wedding suits, shoes and leather goods. The Tailoor integration allows clients to design their own garments, selecting fabrics, cuts and finishes through an interactive customisation tool directly on the site. HubSpot was integrated to support client relationship management and lead tracking, giving the McCann Bespoke team a clear and organised view of every enquiry and customer interaction from the site.
SEO and ongoing performance
The website rebuild sat alongside a sustained SEO programme that had already delivered significant results for McCann Bespoke, with multiple high-volume bespoke tailoring terms ranking at position one across London.
Organic traffic has grown consistently since the SEO work began, reaching peaks of nearly 5,000 sessions per month, with core commercial terms including bespoke tailoring London, made to measure suits London and suit tailoring London all sitting at the top of Google. The new website gave that performance a platform worthy of the rankings it had earned.
