Addison Electrical

Addison Electrical is a Manchester-based electrical contractor and a mainstay of the North West construction scene, delivering inspection and testing, reactive maintenance, LED installations, EV charging and emergency lighting for commercial and domestic clients.

Addison Electrical needed a complete website rebuild that gave the business a stronger brand presence online, making better use of their existing colour scheme and presenting their services and projects in a way that felt professional and easy to navigate.

The previous site was not built by us, and it was not doing the business justice. We rebuilt it from the ground up, bringing the brand identity to life through considered use of their colour scheme throughout the design. A strong visual approach was central to the build, with imagery used across services and project pages to help visitors immediately understand the scope of what Addison Electrical does and the calibre of the clients they work with, including projects for Bentley Motors, Piccadilly Village and Torus Group.

The site covers six service areas and six detailed project case studies, each structured to give commercial clients a clear and confident picture of the team they would be working with.

SEO

Following the website rebuild, Addison Electrical joined our SEO programme, with the goal of turning a well-designed site into one that actively performed in local and commercial search across Manchester and the wider North West.

The SEO work built on the strong foundations already in place, targeting the commercial search terms most likely to drive qualified enquiries from contractors, property managers and businesses looking for a reliable electrical contractor in the region. Blog content, page optimisation and local SEO were all part of the ongoing programme, giving the site greater visibility and a clear route to compounding organic growth over time.