Dynamic Costs
Dynamic Costs is a specialist legal cost recovery firm with offices in Birmingham and Bolton, providing cost drafting, advocacy, negotiation and training services to law firms across the UK.
Dynamic Costs needed a website that communicated professional authority to a legal audience from the very first impression, while remaining clear, navigable and genuinely useful for the firms looking to work with them.
Legal services websites carry a particular standard. The audience is made up of solicitors and legal professionals who will judge the credibility of a costs firm partly on how well their own digital presence is put together. The brief called for a deep, dark colour palette with considered highlight accents, giving the site a premium, authoritative feel without ever feeling cold or difficult to use.
We built the site with both design and SEO at its core. Different sections are defined through layout rather than visual noise, keeping the experience calm and professional throughout. Contact numbers for both offices are visible from the very first scroll, social proof is prominently placed and the contact form is easy to find at every stage of the journey. A considered use of imagery keeps the site engaging without cluttering it, and just over 1,000 words of well-structured content makes it easy to read rather than scroll past.
