Carden Consulting
Carden Consulting is the executive coaching and coaching supervision practice of Dr Julia Carden, a PhD-qualified, ICF and EMCC accredited coach working with organisations, leaders, managers, teams and coaches across the UK and internationally.
Dr Julia Carden needed a website that positioned her as a credible and approachable expert in executive coaching and self-awareness, giving prospective clients a genuine sense of who she is and what working with her looks and feels like.
Coaching is an inherently personal service. The decision to work with an executive coach is based largely on trust and connection, and the website needed to reflect that. Julia’s photography was used throughout the site, giving visitors a consistent and authentic sense of the person behind the practice. The tone, layout and structure were all designed to feel warm and considered, communicating Julia’s credentials and accreditations clearly while never feeling corporate or cold.
The site covers services for organisations, individual leaders and managers, coaches seeking supervision and teams, each presented clearly for the relevant audience. Client logos spanning BMW, Rolls Royce, London Fire Brigade, the Royal Navy, Thames Water and Henley Business School give the site strong credibility, and testimonials from senior clients reinforce the quality and impact of Julia’s work.
Book website
Ahead of publication, Julia needed a dedicated website for her book that could build awareness and generate interest before it was even available to buy.
We built the book website at youarenotasselfawareasyouthink.com, keeping the same visual theme as the consulting site to maintain brand consistency while shifting the focus onto the book itself rather than Julia’s broader practice. The site gave Julia a platform to promote the book, capture interest and build an audience in the lead-up to publication, giving the launch the best possible foundation from day one.
The two sites work together as a complementary pair, each with its own purpose and audience, and each reflecting the same professional and considered identity that runs through everything Julia does.
